Towards an understanding of post-translation studies: A comparative analysis of cultural transfer in the rewritings of popular literature

With the technological developments and globalization process especially after 1980s, translations have gained new functions as ‘cultural products’ that are consumed by people in various parts of world. Today, works popular literature can reach from diverse cultures a very short time through translation. These conditions require evaluation socio-cultural these with perspective field translation studies. In order to analyze translated texts, Edwin Gentzler (2017) proposes framework name ‘post-translation studies’. Within this framework, draws attention focus on form rewriting investigate pre-translation post-translation receiving societies. Gentzler’s approach emphasizes their social contexts trace changes take place societies put into circulation. As part studies’, article aims how Turkish representative American presented cultural elements 1980s 2010s forms different rewritings. To end, Stephen King’s IT 1987 its retranslation same publisher 2015 were compared terms representation culture specific items. The analyses based Pavlovic Poslek’s (1998) categorization items Aixela’s (1996) categories strategies, which grouped being source-oriented target-oriented macro level. Evaluating results relation context society occurred until was published, it found out source text predominantly strategies initial they mostly 2015. It also observed familiarity belonging highly increased for readers 28-year period result influence culture.